THIS IS 2020 IN REVIEW

2020 IMPACT METRICS

A MESSAGE FROM OUR EXECUTIVE DIRECTOR

Amplify Latinx has done incredible work this year, from research, advocacy, coalition-building and educational covenings that have grown our network to over 4,500 Latino leaders and 150 partner organizations. You can learn more about the impact of our work in our year end appeal. This work would not have been possible without our donors and sponsors.

Since our launch three years ago, Amplify Latinx has become a key convener, connector, and influencer on the issues facing the Massachusetts Latino community. In 2020, we advanced economic opportunity, leadership representation and civic engagement.

Here is a review of what we accomplished together with you during this past year!

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#THISISHOWIAMPLIFY

graphic of stats - latinx leaders ALX 2020
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Latinx Leaders in the Amplify Network
business and community partners ALX 2020
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Business and Community Partners
graphic of stats - latinx business ALX 2020
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Latinx Businesses in PowerUp Directory
graphic of stats - Latinx ALX leaders 2020
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Latinx Leaders in Visibility Campaigns and as Speakers
graphic of stats - Latinx Nominations 2020
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Latinx Nominated for Jobs, Boards, and Awards
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Latinos in Massachusetts comprise 12% of Massachusetts’ population and projected to reach 1.15 million, or 15% of the state population by 2035.

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Billion

MA is home to over 30,000 Latino-owned businesses, which generate over $4.2 billion in annual revenue and create over 27,000 jobs.

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Twenty-two percent of students in Massachusetts are Latino, and this bilingual and multicultural group will make up over 35% of the workforce by 2030.

HIGHLIGHTS OF 2020

January Amplify

JANUARY | We welcomed 2020 with our annual Three Kings Day Celebration in partnership with the Museum of Fine Arts, Boston. We honored and celebrated our Latinx elected leaders with a toast by Marty Martinez, Chief of the Mayor’s Office Health and Human Services for the City of Boston
View the Album
Count Me In Febuary Highlights

FEBRUARY | We highlighted contributions and achievements of our Black and Afro-Latinos through a Afro-Latino blog, hosted a Cafecitos Power Breakfast event in partnership with Berkshire Bank’s ReevXLab, Madison Park CDC and BECMA and launched Cafecitos Series in Lawrence, MA.
View the Album
Amplify Latinx Award

MARCH | This year, to celebrate Women’s History Month we highlighted 10 Latinas trail blazers amplifying with “Jefa moves in Massachusetts!” campaign. Recognizing women’s achievements continues to be the center of our work launched by Latina Circle programming established in 2012.
View the Trailblazers

JANUARY | We welcomed 2020 with our annual Three Kings Day Celebration in partnership with the Museum of Fine Arts, Boston. We honored and celebrated our Latinx elected leaders with a toast by Marty Martinez, Chief of the Mayor’s Office Health and Human Services for the City of Boston
View the Album

FEBRUARY | We highlighted contributions and achievements of our Black and Afro-Latinos through a Afro-Latino blog, hosted a Cafecitos Power Breakfast event in partnership with Berkshire Bank’s ReevXLab, Madison Park CDC and BECMA and launched Cafecitos Series in Lawrence, MA.
View the Album

MARCH | This year, to celebrate Women’s History Month we highlighted 10 Latinas trail blazers amplifying with “Jefa moves in Massachusetts!” campaign. Recognizing women’s achievements continues to be the center of our work launched by Latina Circle programming established in 2012.
View the Trailblazers

APRIL | We partnered with the Foundation for Business Equity, the Boston Foundation, BECMA, CommonWealth Kitchen and Ujima Boston to launch the ​Business Equity COVID-19 Emergency Fund​ to provide $1 million in recoverable grants to businesses owned by people of color, including a Cafecito event & webinar.
Business Equity COVID-19 Emergency Fund
Equitable PPP Access Initiative
April Highlights

APRIL | We partnered with the Foundation for Business Equity, the Boston Foundation, BECMA, CommonWealth Kitchen and Ujima Boston to launch the ​Business Equity COVID-19 Emergency Fund​ to provide $1 million in recoverable grants to businesses owned by people of color, including a Cafecito event & webinar.
Business Equity COVID-19 Emergency Fund
Equitable PPP Access Initiative
May My Vote Counts

MAY | In a critical year that included both the Census and a major election, we’ve worked with our partners to raise awareness among Latino audiences of the political and economic importance of the Census, and voter participation in the state primaries and the 2020 presidential election.
Leadership Resources
ALX June

JUNE | We partnered with the Complete Count Grant program included La Colaborativa (Chelsea), La Comunidad (Everett) and Women Encouraging Empowerment (Revere) and launched “Aqui Estamos y Contamos” (We are here and we count). The collaboration impacted the hardest to reach populations.
Read Press release

MAY | In a critical year that included both the Census and a major election, we’ve worked with our partners to raise awareness among Latino audiences of the political and economic importance of the Census, and voter participation in the state primaries and the 2020 presidential election.
Leadership Resources

JUNE | We partnered with the Complete Count Grant program included La Colaborativa (Chelsea), La Comunidad (Everett) and Women Encouraging Empowerment (Revere) and launched “Aqui Estamos y Contamos” (We are here and we count). The collaboration impacted the hardest to reach populations.
Read Press release

JULY | We hosted our 4th Annual Amplify Conference – Nuestro Impacto: Be Counted, Be Heard in partnership with the Center for Women in Politics and Public Policy and the Gastón Institute. During this two-day virtual conference discussed ways to advance our collective prosperity.
Conference Recap
July Highlight

JULY | We hosted our 4th Annual Amplify Conference – Nuestro Impacto: Be Counted, Be Heard in partnership with the Center for Women in Politics and Public Policy and the Gastón Institute. During this two-day virtual conference discussed ways to advance our collective prosperity.
Conference Report

AUGUST | Made possible by the support from the Barr Foundation, The Latino Legacy Fund, Greater Boston Latino Network Eos Foundation, Boston Impact Initiative, and Blue Cross Blue Shield of MA, Amplify Latinx joined MassINCPolling and MassINC to present results from a survey on Latinx in MA.
Survey Results
August ALX

AUGUST | Made possible by the support from the Barr Foundation, The Latino Legacy Fund, Greater Boston Latino Network Eos Foundation, Boston Impact Initiative, and Blue Cross Blue Shield of MA, Amplify Latinx joined MassINCPolling and MassINC to present results from a survey on Latinx in MA.
Survey Results

 SEPTEMBER | We partnered with the MFA Boston to host our 2nd annual Latinx Heritage Night! Mayor Marty Walsh, the City of Boston and Mayor’s Office of Economic Development Boston were joined by the City of Lawrence in declaring September 14, 2020 as Support Latino Business Day!
Latinx Night Recap
Latinx Heritage

 SEPTEMBER | We partnered with the MFA Boston to host our 2nd annual Latinx Heritage Night! Mayor Marty Walsh, the City of Boston and Mayor’s Office of Economic Development Boston were joined by the City of Lawrence in declaring September 14, 2020 as Support Latino Business Day!
Latinx Night Recap
October Highlight

OCTOBER | In celebration of the culmination of Latinx Heritage Month (September 15 -October 15) we hosted a festive gathering honoring our 2020 Amplifiers – Latineando. Awarded $1,000 grant to help further non-profit Community Partner work and presented live music with a virtual culinary experience.
2020 Amplifiers

OCTOBER | In celebration of the culmination of Latinx Heritage Month (September 15 -October 15) we hosted a festive gathering honoring our 2020 Amplifiers – Latineando. Awarded $1,000 grant to help further non-profit Community Partner work and presented live music with a virtual culinary experience.
2020 Amplifiers
Watch the event
PowerUp

NOVEMBER | We hosted our annual PowerUp 3.0 Latinx Business Summit and connected with over 300 Latinx entrepreneurs, investors, advocates, policy-makers, and coalition partners to advance Latinx business growth and innovation. One of our signature events with breakout sessions & social engagement.
Summit Recap

NOVEMBER | We hosted our annual PowerUp 3.0 Latinx Business Summit and connected with over 300 Latinx entrepreneurs, investors, advocates, policy-makers, and coalition partners to advance Latinx business growth and innovation. One of our signature events with breakout sessions & social engagement.
Summit Recap

DECEMBER | We’re excited to share our 2020 Holiday Gift Guide featuring products and services offered by Latino-owned small businesses across Massachusetts. We encourage you to buy local and support these community gems by opening doors, referring business and amplifying them across your networks.
Find a business
Dec Highlight

DECEMBER | We’re excited to share our 2020 Holiday Gift Guide featuring products and services offered by Latino-owned small businesses across Massachusetts. We encourage you to buy local and support these community gems by opening doors, referring business and amplifying them across your networks.
Find a business

2020 LATINX AMPLIFIERS

In commemoration of Hispanic Heritage Month, Amplify Latinx celebrated the work of 30 risk-takers, quiet disruptors, and outspoken advocates leading social change by amplifying in our communities.

Our Amplifiers
Latineando Video

We sought nominations of individuals in the Arts & Culture, Business, Education, Government and Politics, and the Non-Profit sectors. We received over 100 nominations and were blown away by the impact the nominees are making in our community. The final honorees were selected by a diverse panel of judges representing the five industry sectors above. We honored them during the virtual celebration Latineando 2020.

COVID-19 RESPONSE

In response to the COVID-19 pandemic, we launched new virtual programming, a ​COVID-19 Resources Guide​, and increased our ​advocacy for economic access​ and emergency resources for Latino-owned businesses impacted by the crisis.

  • We helped over 75 Latino-owned businesses and entrepreneurs apply for federal PPP funding as part of the ​MA PPP Equitable Access Initiative.
  • We partnered with the Foundation for Business Equity, the Boston Foundation, BECMA, CommonWealth Kitchen and Ujima Boston to launch the ​Business Equity COVID-19 Emergency Fund​ (BECEF) to provide $1 million in recoverable grants to businesses owned by people of color. ​
  • We led a ​statewide small business survey conducted by MassINC Polling Group to identify the impacts of COVID-19. Sixty business service organizations joined us to distribute the survey, which received over 1800 responses. The survey was used to advocate for increased federal and ​state​ funding and resources.
Massachusetts Equitable PPP Access Initiative
MassINC Statewide Small Business Survey

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