
The AmplifyLatinx PowerUp Latinx Biz, a first of its kind collaborative, innovative movement focused on activating Massachusetts’ untapped economic potential by increasing growth and economic opportunity for Latinx-owned businesses in Massachusetts. PowerUp’s mission is to create visibility for Latinx-owned businesses, meaningfully connect them to existing resources, and recognize them as an influential consumer market that must be engaged by our entire business community.
We look forward to advancing the PowerUp movement to unleash Massachusetts’ untapped economic potential.
Video produced by EmVision Productions
GOALS
Identify &
Connect
Identify and map growth oriented Latinx owned businesses in Massachusetts
Build Relationships
Facilitate connections among Latinx entrepreneurs through curated networking opportunities and an online digital platform
Access Existing Resources
Foster relationship building and access to existing business resources, such as capital, education, mentors, accelerators, and growth opportunities
Policy
Agenda
Advance a policy agenda focused on driving economic opportunity and growth for Latinx businesses
BENEFITS

CONNECTIVITY CHALLENGE
- In Boston, Latinx-owned businesses average less than $100,000 in annual sales, compared to $644,000 in annual sales for all privately-owned firms
- Latinx business often operate in silos and lack connections to capital, management expertise, business networks, human capital, and partners necessary for growth
- Existing resources and programs for entrepreneurs are not inclusive or adept at connecting to the growing Latinx demographic
OPPORTUNITY



We invite Latinx businesses, resource partners and sponsors to join us. You’ll be inspired by successful Latinx entrepreneurs and business leaders innovating in key industries driving our economy, learn how the broader MA business community can play a role in advancing Latinx business growth, and why doing so matters to our shared future.