Rosario Ubiera-Minaya is a leader, community activist, and social entrepreneur originally from the Dominican Republic. She has over 25 years of experience working and advocating for systemic change, social justice, and equity, on behalf of the Latinx community, in the areas of education, housing, voter engagement, public health, and the arts. She has successfully developed and implemented initiatives that have made impactful contributions to promoting the social and economic wellbeing of the Latinx community.
Rosario is the Executive Director of Amplify Latinx, a non-partisan, collaborative movement whose mission is to build Latinx economic and political power by significantly increasing Latinx civic engagement and representation in leadership positions across sectors. Rosario is leading a Latinx power coalition of over 3,000 active members and over 140 business and community partners.
She is also the founder and principal of Cojuelos’ Productions, which focuses on proudly celebrating all artistic expression through creative and innovative diverse and culturally oriented programming and curated experiences. Rosario’s vision has led to what is today the PUNTO Urban Arts Museum in Salem, an outdoor collection of public art that serves as a vehicle to start breaking down the socioeconomic and invisible divides that exist in low-income communities of color. Some of her most current partnerships include Beyond Walls, the Peabody Essex Museum, Metro Credit Union, ArtsEmerson, Pathways Inc. Centro Worcester, Agora Cultural Architects, Now+There, and Hamilton Hall.
Her prior experience includes Chief Program Officer for North Shore CDC and, Director of Outreach and Enrollment for North Shore Community Health Inc.; as well as Executive Director for the Salem Education Foundation, Program Director at the Peabody Essex Museum and, Marketing and Promotions Manager for Telemundo-Boston. Rosario holds a Master’s degree in Leadership in Education with a concentration in Museum Education from Bank Street College and a Bachelor in Communications with a concentration in Marketing and Public Relations from Salem State University.
She has received numerous awards and recognitions; most recently, 2019 Hispanic Heritage Leader by the New England Patriots Foundation and the Kraft Family Foundation; “Inspirational Woman of 2019” from Latina Center MARIA, and “Unsung Heroine” by the Massachusetts Commission on the Status of Women. Other recognitions include the Rising Star Award for Outstanding Leadership in Community Development from the Massachusetts Association of Community Development Coalitions, a Community Service Award from the Massachusetts League of Community Health Centers and was recognized as Community Hero and as Boston’s Hispanic Hero by the Negro Election Day Association and the Commonwealth of Massachusetts respectively.
She is currently serving as an advisor to Essex County Community Foundation’s Creative County Initiative and their Racial Equity Strategy Group, as a Trustee for Essex Heritage, as an appointed commissioner for the Salem Cultural Council and as an advisor to the Latino Economic Advancement Advisory Council by Metro Credit Union. She is a member of the North Shore Latino Business Association and the Massachusetts Creative Collective. Most recently Rosario has been accepted as a participant for the 2020-2021 Institute of Nonprofit Practice Core program.
Tony Martinez, Marketing and Communications Manager
Tony Martinez Marketing and Communications Manager
Tony Martinez is an accomplished Senior Project Manager and the Marketing Communications Manager at Amplify Latinx. Seasoned at moving complex digital and print projects across the finish line, he cast a wide net in marketing versatility. From broadcasting, demand-generation and advertising, he’s successfully contributed to globally recognized brands such as Google, Schneider Electric, Century Link, Liberty Mutual Insurance, Staples Corporate and Northeastern University to name a few. He continues to uplift those in and out the office, also leading for the 7th year, an award winning choir at the Holy Family Parish in Dorchester, MA.
Alam Shah Partnerships, Special Projects and Events Lead
A graduate of Harvard Law, Alam has extensive experience in policy formulation, fundraising strategy, and experiential marketing. Having worked with non-profits, government entities, corporations, a sitting President, and former Presidential candidates, Alam has curated experiences from Boston and Palm Beach to Singapore and Hong Kong, with everything from intimate round-tables, to 2,000 person rallies.
A natural leader with exceptional interpersonal and organizational skills, he maintains a big-picture philosophy with a focus on the goals and a critical eye on the details. By working closely with diverse teams, he conceptualizes and executes strategy that achieves objectives and exceeds expectations—all with seeming ease and efficiency.
Wendy Hernandez, Operations and Programs Specialist
Wendy Hernandez Operations and Programs Specialist
Wendy Hernández is Rosario Ubiera-Minaya’s Executive Assistant. She drives logistics for visibility campaigns, oversees office operations, manages the organization’s calendar and designs administrative procedures. Wendy has over 15 years of building genuine relationships with and supporting influential leaders and a knack for modifying administrative support to fit an array of working styles.
She received a Bachelor of Arts in Human Resources Management and Writing from the The University of Massachusetts Amherst, where she attended on a Talented Minority Scholarship, a Master of Education from the University of Massachusetts Boston, and successfully completed a collection of short stories at Lesley University’s Master of Fine Arts in Creative Writing program.
Wendy is guided by three principles: loyalty, honesty, and integrity. She lives in West Quincy with her partner Je’Nae and their rambunctious Lhasa Apso Remy.
Betty Francisco is an entrepreneur, angel investor, business executive, attorney and community leader.
Currently, Betty is the General Counsel at Compass Working Capital where she serves as the organization’s chief legal advisor. She has over 20 years of experience advising health and fitness businesses, life sciences, and technology companies in the areas of legal, compliance, risk management, operations, and human resources. She is the co-founder of Latina Circle/Amplify Latinx, a Boston-based social venture focused on increasing Latinx civic engagement, economic opportunity and leadership representation. Previously, she served as EVP, General Counsel for Sports Club/LA and Reebok Sports Club/NY, a fitness brand acquired by Equinox Fitness. Betty began her legal career as a Senior Business Law Associate at Edwards Wildman, one of Boston’s largest law firms representing start-ups, corporations and investors.
She is a member of the Board of Directors of Beth Israel Lahey Health, the second largest health care system in Massachusetts, the Board of Directors of the Nellie Mae Education Foundation, the largest philanthropy in New England dedicated exclusively to education, and the Investment Committee of Boston Impact Initiative Fund, which invests integrated capital in regenerative local enterprises.
She is also an entrepreneur and angel investor in a number of start-ups, giving her the ability to understand new businesses quickly, and guide strategy and growth. She is also a member of the Board of Trustees of Roxbury Community College, the Board of Corporators of Eastern Bank, and the Board of Directors of the Greater Boston YMCA. Betty obtained her J.D. and M.B.A. from Northeastern University, and her B.A. in History from Bard College. You can learn more about Betty at BettyFrancisco.com
A nationally recognized leader, Eneida is a trained attorney and organizational psychologist, and for two decades, she has used her expertise in law, conflict resolution, cultural competence, and public affairs to advise her clients. Eneida is Founder of Roman Law, a Boston-based boutique law firm and Partner of Omega Global Advisors, a government relations firm. She is known as a catalytic pacesetter and an ardent champion of advancing women and Latinos.
Eneida has served in prominent board leadership roles in the American Bar Association, the Hispanic National Bar Association, and the Massachusetts Bar Association. Eneida is a Governor Appointee to the Massachusetts Workforce Training Fund Advisory Board. She currently serves on the HOPE National Council, on Latino Victory’s National Committee, on the Greater Boston Chamber of Commerce Women’s Advisory Board, on the Voter Choice for Massachusetts’ Advisory Board, on MassINC’s Board of Directors, ALPFA National Board and on Eastern Bank’s Board of Ambassadors.
Eneida is co-founder and board co-chair of Amplify Latinx, a Massachusetts based non-profit formed in 2017 by The Latina Circle to serve as a non-partisan, collaborative convener advancing Latino leadership representation, economic opportunity, and civic engagement. The Latina Circle is a Boston-based social venture launched in 2012 that is advancing Latina leaders across industries into positions of power and influence.
Among other notable accolades, Eneida is a Fellow of the American Bar Foundation, a distinction limited to one percent of lawyers licensed to practice in each jurisdiction. Eneida has also been distinguished nationally as a Top Latino Attorney by Latino Leaders Magazine for several consecutive years. She is admitted to practice law in the Massachusetts Supreme Judicial Court, Massachusetts Federal District Court, First Circuit Court of Appeals, and the Supreme Court of the United States.