Today, brands must make credible and culturally-relevant approaches to the Hispanic market, the fastest-growing consumer segment, for long-term viability. In fact, Whites will be the minority in the U.S. by 2042. However, most approaches to connect with the Hispanic market have focused primarily on language (i.e. translating ads and materials to Spanish), yielding marginal results at best.
Grow Your Sales and Your Business with The Fastest-Growing Demographic
This interactive forum is for companies and organizations that are seeking ways to grow with the Hispanic market or are considering Hispanic marketing and are seeking practical guidance on how to begin.