About Amplify Latinx

Amplify Latinx is a non-partisan, collaborative movement whose mission is to build Latinx economic and political power by significantly increasing Latinx civic engagement and representation in leadership positions across sectors. Amplify Latinx was launched by the Latina Circle, a Boston-based, non-profit social venture that is advancing Latina leaders across industries into positions of power and influence.

Meet Our New Executive Director

Rosario Ubiera-Minaya

Our Co-Founders

Betty Francisco headshot

Betty Francisco

Betty Francisco is an entrepreneur, angel investor, business executive, attorney and community leader. Currently, Betty is the General Counsel at Compass Working Capital where she serves as the organization’s chief legal advisor. She has over 20 years of experience advising health and fitness businesses, life sciences, and technology companies in the areas of legal, compliance, risk management, operations, and human resources. She is the co-founder of Latina Circle/Amplify Latinx, a Boston-based social venture focused on increasing Latinx civic engagement, economic opportunity and leadership representation. Previously, she served as EVP, General Counsel for Sports Club/LA and Reebok Sports Club/NY, a fitness brand acquired by Equinox Fitness.


Eneida Roman

Eneida Román

Eneida Román is a Latina advancement champion and connector. For over a decade, she has been a risk-taking entrepreneur, providing a breadth of legal services for her clients through the boutique legal practice she founded in Boston. She served in leadership positions for the American Bar Association (ABA), Hispanic National Bar Association (HNBA), and Massachusetts Bar Association (MBA). She currently serves on the ABA’s Commission on Hispanic Rights and Responsibilities and is the National Co-Chair of the HNBA Latina Commission. As a result of her work with the HNBA Latina Commission, Eneida co-founded the Latina Circle and Amplify Latinx.

Our Advisory Board

Aixa Beauchamp

President, Beauchamp & Associates & Co-founder, Latino Legacy Fund at The Boston Foundation

Vanessa Calderon-Rosado, PhD

Chief Executive Officer at Inquilinos Boricuas en Accion (IBA)

Jacqueline Conrad

Vice President of Marketing, Communications & Public Relations at Cambridge College

Dharma Cortés, PhD

Senior Scientist & Instructor, Health Equity Lab, Cambridge Health Alliance/Harvard Medical School

About Latina Circle

LC page header

A Network to Connect, Mentor, and Champion Latina Leaders

The Latina Circle is an exclusive network that is advancing Latina leaders across industries into positions of power and influence. 

Our mission is to connect, mentor and champion Latina leaders, share best practices, and provide them with a network of professional support.


How We Do It



Mentoring, nominating and sponsoring Latinas for executive leadership roles and for boards and commissions.



Increasing the visibility of Latinas as role models to inspire and encourage others.



Partnering with other organizations that support and mentor Latinas



Creating opportunities for Latinas to enhance their networks and support systems

Through our in-person networking events, as well as via substantive programming, the Latina Circle is carrying out these recommendations by connecting, mentoring and championing multicultural women leaders who support the Latina Circle’s mission.  The Latina Circle hosts quarterly networking breakfasts called “Cafecitos” where our invited professionals can connect with other senior leaders as well as inspire  emerging leaders. We also provide leadership programming aimed at sharpening skills and adding a competitive edge to the current generation of leaders, as well as preparing the future generation of our leaders to advance into the next phase of their careers.