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A Year of Transition & Strength:

2021 has been a year of continuous transition; out of the year’s uncertainty, once more, we witnessed the remarkable strength and perseverance of our community to evolve, adapt, overcome challenges, and support one another.

As a community, we experienced loss and grief, and seized opportunities amid challenges. Amplify Latinx saw the expansion of our base, stronger partnerships, and a renewed focus on advocacy. We reinforced our platform to continue providing space for more narratives, diverse voices, and perspectives to come together. We convened, engaged, activated, promoted, and celebrated. We also were more intentional and focused in our collaborations and joined efforts to advocate for leadership representation and policy.

Looking towards the upcoming year, we reflect on the significant developments and accomplishments of 2021. Working collaboratively as a coalition composed of 6,000+ participants, 200 cross-sector partners, and 250+ Latinx businesses, Amplify Latinx will continue working to foster equity for Massachusetts’ diverse Latinx community.

We are bridging persistent opportunity gaps through programming that advances the social, economic, and political power of the Latinx community through programming in three key areas:

  1. Through Economic Opportunity: We Amplify Inclusive Entrepreneurship, and the growth of Latinx owned businesses;
  2. Through Leadership Representation: We Amplify New Voices and Create Pathways to Power;
  3. Through Civic Engagement: We Amplify Latinx Political Participation.

Take a look below for a quick overview of the past year’s successes, and give yourselves a pat on the back, as these are the results of our collective efforts; we all have played a role in these accomplishments, and should be orgullosos of what we are building together.

We look forward to joining you in 2022 as we continue our collective mission!

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Rosario Ubiera-Minaya


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Latinx Leaders in the Amplify Network
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Latinx Leaders in Visibility Campaigns and as Speakers
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Latinx Nominated for Jobs, Boards, and Awards

Latinos in Massachusetts comprise 12% of Massachusetts’ population and projected to reach 1.15 million, or 15% of the state population by 2035.


MA is home to over 30,000 Latino-owned businesses, which generate over $4.2 billion in annual revenue and create over 27,000 jobs.


Twenty-two percent of students in Massachusetts are Latino, and this bilingual and multicultural group will make up over 35% of the workforce by 2030.


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JANUARY | We continued honoring the tradition of celebrating our Latinx elected leaders on Three Kings Day and presented our annual priorities on January 13. Latinx elected leaders, including School Committee member Manny Cruz, Representative Jon Santiago, Senator Sonia Chang Diaz, and Nellie M. Gorbea, Secretary of State in Rhode Island, offered remarks, the state of Latinx, and a toast for our elected officials. CasaB presented a coquito demonstration, and 3Nity graced us with a beautiful performance. We celebrated leadership, resilience, and culture with sabor and ritmo!

FEBRUARY | Through an online campaign, we dedicated the month to elevating the voices of Afro-Latinos. We kicked off the campaign with Lepolata’s poem: How Will We Emerge? What Will We Create?: Leading with Love. We Afro-Latino stories during Black History Month and spread the word about the Afro-Latino experience. We created awareness about Afro-Latinos today through data and narratives and shared tools and recommendations for more understanding and inclusivity.
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MARCH | We recognized ten outstanding Latina leaders in Massachusetts who exemplify the best in their professions, are driving positive social change in their communities, and are lifting others as they climb. We hosted a virtual Cafecito-style program, including presentations from Latina leaders in corporate, political, and entrepreneurial fields and live entertainment from celebrated Latina artists.
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APRIL | We reached out, and as always, our Latinx leaders responded to the call and activated! In April, we convened a diverse cross-section of Latino representation. We brought diverse voices and perspectives to a discussion to effectively mobilize the Latino community, policymakers, the business community, and allies to develop a shared policy blueprint for Latino economic mobility and representation at decision-making tables across sectors.
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MAY | We developed a community-led talent nominations committee that focused on recommending members of our Latino community for leadership roles, political appointments, including government boards and commissions that have significant decision-making and budgetary impact, nonprofit boards, corporate boards, advisory boards, and for leadership awards, honors and other recognitions.
Additionally, we established new and strengthened existing partnerships with various organizations and State entities.

JUNE | We hosted our 5th Annual Amplify Conference – Activating Our Latinx Power! This time as a virtual event, we partnered with the UMass Center for Women in Politics and Public Policy and the Gastón Institute at UMass, and collaborated with several partner community organizations focusing on civic engagement, policy, and advocacy. We asked, Are we ready to Think Big, Be Bold, and Rise Together? This virtual event took place on Friday, June 11th, with an audience of approximately 500+ Latinx leaders across all sectors.

JULY | We launched a virtual campaign on the prevalence of  Colorism in the Latino community showcasing Voices from Our Black Latinx Diaspora.
Other campaigns and advocacy efforts included being a part of a coalition of legislators, and advocates calling for an ARPA spending plan that puts racial justice front and center.
We also launched the #ThisIsHowIAmplify online campaign focused on Civic Engagement.
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AUGUST | We launched a new ALX website and membership hub.
 We also recommend at least 15 candidates to run for office or training programs in partnership with The Political Lab.
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SEPTEMBER | In celebration of Hispanic Heritage Month (September 15 -October 15) we hosted a festive gathering honoring our 2021 Amplifiers.
Other campaigns and gatherings this month included, Support Latino Biz Day, Proclamations from Cities of Boston, Lawrence, Lynn, the Lawrence Mayoral Forum, and a Cafecito on BIPOC Solidarity in partnership with CityAwake – Fierce Urgency of Now.

OCTOBER | We hosted the Boston Mayoral Forum to discuss the candidates stance on matters of importance to the Latino community. Other virtual gatherings included a discussion on Latina Equal Pay in partnership with the State Treasurer’s Office, and a cafecito with HERLab on the Pandemic and Mental Health.
We also welcomed three new Board Members: Tomas Gonzalez, Brenda Sanchez and Raul Fernandez.
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NOVEMBER | We hosted our annual PowerUp 4.0 Latinx Business Summit and connected with hundreds of Latinx entrepreneurs, investors, advocates, policy-makers, and coalition partners to advance Latinx business growth and innovation. One of our signature events with breakout sessions & social engagement.
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DECEMBER | We highlighted our 2021 Holiday Gift Guide, sponsored by Comcast RISE, featuring products and services offered by Latino-owned small businesses across Massachusetts. We encourage you to buy local and support these community gems by opening doors, referring business and amplifying them across your networks.


In commemoration of Hispanic Heritage Month, Amplify Latinx celebrated the work of 30 risk-takers, quiet disruptors, and outspoken advocates leading social change by amplifying in our communities.

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We sought nominations of individuals in the Arts & Culture, Business, Education, Government and Politics, and the Non-Profit sectors. We received over 150 nominations and were blown away by the impact the nominees are making in our community. The final honorees were selected by a diverse panel of judges representing the five industry sectors above. We honored them during the virtual Hispanic Heritage Month celebration, Latineando 2021.


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In 2021 Amplify Latinx, in collaboration with Surfside Capital Advisors, created the PowerUp Latino Business Advancement Program to provide personalized business consulting to Latino small business owners across Massachusetts who need to:

  • Increase Sales
  • Improve Operations
  • Implement Digital Processes
  • Maintain Healthy Finances
  • Implement Social Media Strategies
  • Gain Access to Capital & New Customers

The program was offered free of cost, and available in English or Spanish to businesses across Massachusetts in retail, food, hospitality, professional services, personal services, and manufacturing.


We partnered with Boston Globe Media to provide Latino-owned small businesses in the Greater Boston area with free media advertisement and exposure. Through this campaign we were able to directly help 18 Latino-owned local businesses, and created over eight million impressions.

Join Us in 2022