Amplify Latinx 2019

Amplify Latinx 2019

The Year In Review

What a Year of Growth! 2019 was a year of important growth and milestones for Amplify Latinx. 
We now have over 3,000 active participants and 150+ business and community partners who share our mission of building a power-coalition for Massachusetts. We recognized over 150 Latinx leaders and Latinx-owned businesses in our visibility campaigns and in our new PowerUp business directory. Most importantly, we opened doors, created opportunities, championed and inspired hundreds of Amplifiers to get engaged, advocate for their communities and lift others as they climb. That is how we’re growing our representation and amplifying our voices. 
Amplify Latinx, is positioned to continue growing as a collaborative movement focused on building Latinx economic and political power in Massachusetts. We welcome 2020 with open arms as we continue developing our Latinx Futuremakers! We will make this an outstanding Amplify Latinx decade, all in your company! Here is a review of what we accomplished together with you in 2019!

JANUARY | We welcomed the new year with our annual Three Kings Day Celebration where we honored Massachusetts Representative Jeffrey Sanchez and Senator Joe Boncore for their long-standing support of Amplify Latinx. 


FEBRUARY | For Black History Month, we partnered with Yvette Modestin, Founder of Encuentro Diaspora Afro to create a new blog series recognizing the contributions and achievements of our Black and Afro-Latino brothers and sisters.


MARCH | Recognizing women’s achievements has always been at the center of our work.  To celebrate Women’s History Month, we partnered with the Urban Labs and ArtsEmerson to present Inter(x) Latina, a special recognition and storytelling event.


APRIL | We grew our team of consultants who helped us create capacity and structure for our growth. We’re grateful to Jose, Natalie and Vanessa for their team spirit and support for our work and mission.


MAY | We partnered with Latinos for Education and GBLN to host the Latino Leadership and Educator Convening to understand, educate, and act on education funding reform and other pressing education issues in our community. 


JUNE | We hosted our 3rd Annual Amplify Conference: Claiming Our Power with CWPPP & Gaston Institute. The conference brought together over 400 attendees and 100+ partner to recognize the state of Latinx representation in Massachusetts. 


JULY | We hosted our Summer Mixer to welcome our new ED, Rosario Ubiera-Minaya. We connected with the Amplify community, danced to live music and enjoyed Latin-Caribbean flavors, all on the beautiful outdoor patio at Casa Caña.

AUGUST | We inked our MOU with the Small Business Administration to begin a collaboration to support Latinx businesses. This partnership will support the growth of Latinx businesses and access to resources and capital.


SEPTEMBER | We partnered with the MFA Boston to co-create the inaugural Latinx Heritage Night during Hispanic Heritage Month, which brought over 3,500 attendees and 12+ creative partners to one of Boston’s most iconic spaces.


OCTOBER | We hosted our PowerUp 2.0 Business Summit at Hubweek to recognize the economic imperative for Latinx business growth, and closed with a reception featuring six Latinx restaurants, live band and the Diablos Cojuelos. 


NOVEMBER | In recognition of Latina Equal Pay Day, we partnered with AAUW, the City of Boston and the Salvadorian Consulate to convene women across Boston for a powerful discussion on leadership and closing the gender pay gap.


DECEMBER | We released the 2019 Holiday Gift Guide to highlight and support local Latinx entrepreneurs across MA. The guide includes businesses to shop with during the holiday season along with a range of gift options. 


In celebration of Hispanic Heritage History Month, Amplify Latinx in partnership with Northeastern University launched a campaign to identify 20 Latinx Leaders in Massachusetts who represent today’s risk takers, quiet disruptors and outspoken advocates who are leading in their profession and driving positive social change in their communities! We sought nominations of individuals in the Arts & Culture, Business, Education, Government & Politics, and the Non-Profit sectors. We received over 100 nominations and were blown away by the impact the nominees are making in our community. The final honorees were selected by a diverse panel of judges representing the five industry sectors above.


In May 2019, we hired Rosario Ubiera- Minaya as our first Executive Director. Rosario comes to Amplify Latinx with over 25 years of experience working and advocating for systemic change, social justice, and equity on behalf of the Latinx community in the areas of education, housing, voter engagement, public health, and the arts. Rosario is a leader, community activist, and social entrepreneur originally from the Dominican Republic. She has successfully developed and implemented community engagement initiatives that have made impactful contributions to the social and economic wellbeing of the Latinx community.

Parrandas Electorales to Get Out the Vote

Parrandas Electorales to Get Out the Vote


Amplify Latinx launched a series of “Parranda” style, high exposure activations on November 4th and 5th, 2019 to encourage Latino voters to get to the polls in Greater Boston on Election Day. The activations were in partnership with local civic engagement organizations, including MassVote, Massachusetts Voter Table, Chelsea Collaborative and Neighbor to Neighbor. “Parrandas” are a music tradition in Puerto Rico and the Dominican Republic, and also in other countries of Latin America during the holiday season. These activations took place at selected T-stops in East Boston, Jamaica Plain and Chelsea, where voter rights volunteers provided information about access to polling locations to boost voter turnout which was only 11% in the September primary.


We are thrilled to announce that the beta version of The PowerUp Latinx Business Directory is live.  We invite Latinx businesses across the state to join the directory and give us feedback.  View our video and sign up for the Business Directory.

Women's History Month - 2019-2

Women’s History Month

In March, we celebrated and recognized the amazing #WiseLatinas as part of our Advancing Latina Leaders Visibility Campaign. 


L4E Latinx Edupreneurs

We collaborated with our friends at Latinos for Education for their 1st Latino Edupreneurs Pitch Summit.

Copy of Women's entrepreneurshi

Women Entrepreneurs

In November, we celebrated Womens Entrepreneurship Day & Small Biz Saturday with shout outs to Latina empresarias.


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